T-Mobile claims the exlusive rights for the Magenta colour in their business.
Design Studio Lava comes with a concept called freemagenta to say that it's absolutely ridicules to claim such a thing as a colour. News paper De Dag wrote an article about this subject.
In my designers opinion it's a sign of weakness to claim a colour.
In the marketing opinion it's a sign of power and a great publicity stunt.
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